"If you got on the highway to go to a McDonald's that is 5 miles away, but on your way there you saw a closer exit that also had a McDonald's, would you take the first exit or the one that was further away? Well, the same is true for your content bits. Always take your first exit, always! Listeners strongly dislike too much information. It's like having a half a pound of cheese on your omelet. Leave people wanting more instead of giving them more than they want."
I'm on Brian Wright's email list from Audience Development Group. That is really good stuff. Something to think about.
My biggest concern is that I'm not doing enough. But doing too much and losing your message is even more dangerous, don't you think?
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Hey there, I welcome your feedback and comments, but will not tolerate jackass behavior. If that's what you're into, head over to YouTube. Thanks again for leaving a thought....